Digital Marketing Executive - Edinburgh

Business Development & Marketing - Business Development & Marketing
Ref: 109 Date Posted: Friday 08 Dec 2017
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Job Title: Digital Marketing Executive
Department:  Business Development and Marketing, Business Services
Location: Edinburgh
Responsible to: Head of Communications

 

Duties and responsibilities:

Implement and evaluate the firm's digital marketing strategy

Manage the integration of the firm's website, CRM system and Vuture

Provide search engine optimization (SEO) expertise to the business development team

Bring a sound understanding of cross channel digital marketing processes, data analysis and presentation

Provide strategic support in social media and content marketing

Support digital aspects of cross-firm thought leadership campaigns

Manage client centred and profitable website development

Co-ordinate use of external agencies where appropriate

 

Person specification:

Bring sound understanding of cross channel digital marketing processes, data analysis and their presentation

Be creative and hungry to share industry best practice and new ideas

Ambitious to deliver market leading digital marketing strategy

Be well networked in the digital marketing community /experience of co-ordinating external agencies

Have good communication and project management skills

Be personable, proactive

 

This job description is written as an indication of the nature and scope of duties and responsibilities. It is not intended as a fully descriptive or definitive list and jobholders will be expected to carry out other duties assigned which are appropriate to the position. The duties as described may be altered as necessary by the firm.

  • Legal Business Awards 2014 National/Regional Firm of the Year

  • Legal 500 UK Awards 2013 ‘Scottish Firm of the Year'

  • ‘Legal Advisor of the Year‘ 2013

  • UK 200 Listed Firm 2013